Examples of Citation Network Entries

The phrase “Citation Network: 30 curated citations” can sound abstract until you see concrete examples.

1. Core Business Listings (Trust Layer)

These establish your official identity and are key for entity recognition.
Typical examples:

  • Google Business Profile – (primary entity listing, must match website schema)

  • Bing Places for Business

  • Apple Maps / Yelp UK / Trustpilot

  • Company directories such as 192.com, Hotfrog, Yell.com, Cylex, Thomson Local

  • LinkedIn Company Page

 

Purpose: Confirms consistent NAP (Name, Address, Phone) data and anchors the entity in multiple trusted sources.

 

2. Topical & Industry Citations (Relevance Layer)

These reinforce what you do and who you serve.
Examples vary by niche — for Brand Strategy AI and related clients:

  • DesignRush – if positioned as an agency or digital marketing firm

  • Clutch.co or The Manifest – for verified B2B service listings

  • Sortlist, Agency Spotter, or GoodFirms – secondary professional directories

  • Marketing Association directories (e.g. CIM, DMA, BIMA)

  • Trade publications or guest features that allow brand and founder profiles

 

Purpose: Strengthens topic associations (e.g. “AI search consultancy”, “brand optimisation”, “digital marketing”) and reinforces credibility.

 

3. Geo & Contextual Citations (Local + Authority Layer)

These connect your brand to where it operates — improving local and knowledge graph alignment.
Examples:

  • Local business hubs: Leeds Digital Festival Directory, Made in Yorkshire, Business Chamber listings

  • University or incubator directories if you partner or mentor there

  • Media mentions: BBC local business feature, Yorkshire Post Business Directory, or niche press

  • Event or conference speaker bios (which can act as citations if consistent)

 

Purpose: Reinforces regional relevance and creates semantic links between your brand and its operating area.

 

How the “30 curated citations” typically break down

TypeVolumeExample goal
Core NAP / Trust directories~10Google, Bing, Apple, LinkedIn, Yell, 192.com, Cylex
Topical / Industry listings~10Clutch, DesignRush, Sortlist, trade bodies
Geo / Contextual sources~10Local directories, press, partnerships, event bios

 

Each citation is verified for:

  • Correct entity name, URL, description, and schema alignment

  • Indexed or crawlable status (so AI systems can reference it)

  • Inclusion of outbound link or brand mention

 

Example Reporting Summary

Citation Health Score: 27/30 live (90%) · 25 indexed (83%) · 28 verified (93%)
Next Action: Resolve missing Bing verification; monitor new indexation at Week 10 review.