Strategy for the AI Search era
AI Search services to define entities, topics and governance.
Turn uncertainty into a clear plan your team can execute. Brand Strategy AI defines the entities, topics and rules that make your brand understandable to both people and AI systems.
Primary outcomes
A single Entity Registry everyone trusts
A focused Topic Map aligned to answer surfaces
Clear success metrics and governance so work doesn’t drift
Ready-to-use briefs for Brand Authority AI and GEO Citations
1. AI Search Strategy Sprint (2–3 weeks)
Who it’s for
Organisations who need clarity before investing in content, schema or off-site optimisation.
What you get
Entity Registry v1.0
Canonical names, URLs, categories,sameAs, attributes and owners.Topic Map v1.0
Pillars, support topics and FAQs mapped to intent and target surfaces (snippets, how-tos, local/answer).Positioning Notes
Two concise angles aligned to audience problems and surfaces.Success Metrics & Scorecard
Leading and lagging KPIs with simple reporting cadence.Handoff Pack
Actionable briefs for Brand Authority AI (content + schema) and GEO Citations (priority nodes + NAP standard).
How it works
Kick-off & Inputs (Week 1) – 60–90 min call, asset review, competitor/surface scan.
Design (Week 1–2) – Entity audit, opportunity sizing, topic mapping, positioning options.
Finalise & Handoff (Week 2–3) – Registry, map and scorecard signed off; briefs issued.
What’s included
Discovery workshop, research and analysis
Drafts, one round of revisions, final delivery session
Editable templates (Docs/Sheets/Notion)
What’s not included
Writing pages, building schema, or managing listings (handled by Brand Authority AI / GEO Citations).
Typical timeline
2–3 weeks from kick-off, depending on complexity and stakeholder availability.
Investment
Fee guide £2,950 (payable in advance).
2. Governance & Playbooks
Keep work consistent as you scale. We define practical rules and templates so teams and vendors pull in the same direction.
Deliverables
Naming Rules & Templates – organisation/service/location patterns, URLs/slugs.
Schema Standards – required types and properties, copy-paste JSON-LD, validation workflow.
Review & Proof Policy – ethical prompts, timing, storage and reuse; markup rules.
Change Control Playbook – change ledger, approval path, release cadence, rollback plan.
Content Acceptance Criteria – per surface “Definition of Done” and internal linking standards.
RACI – clear roles across Strategy, Authority, GEO and client teams.
Format
A concise guide (10–15 pages) plus editable templates.
Implementation
Standalone in 1–2 weeks, or bundled with the Strategy Sprint.
Investment
Fee guide £1,750 (payable in advance).
3. GEO Audit — Find the gaps (one-off)
Who it’s for
Brands with inconsistent listings, duplicate profiles, or unclear local signals.
What we deliver
Concordance Report — name/URL/category/NAP match rate across key nodes
Coverage Map — where you are vs. where you should be (by tier: Primary / Vertical / Local / Corroborative)
Duplicate & Conflict List — flagged records and recommended actions
Priority Fixes — high-impact items for the next 30–45 days
How it works
Kick-off & Inputs (Week 1) – 60–90 min call, asset review, competitor/surface scan.
Design (Week 1–2) – Entity audit, opportunity sizing, topic mapping, positioning options.
Finalise & Handoff (Week 2–3) – Registry, map and scorecard signed off; briefs issued.
What we need from you
Official name(s), URLs, categories, service areas, and NAP
Access to key profiles (or delegate access)
Outcome
A clear remediation plan and a baseline score to improve against.
Investment
Fee guide £950 (payable in advance).
Results you can expect
Faster decision-making and fewer reworks
Consistent entity data across sites and profiles
Content that targets real answer surfaces (not just keywords)
Clear metrics and accountability across teams
FAQs
Is this just a strategy deck?
No. You receive working artefacts (Registry, Map, Scorecard, Playbooks) that downstream teams can execute immediately.
Can you implement the recommendations?
Yes, please visit our Implementation page.
What if we already have keyword research?
Great. We translate it into entity- and intent-driven topics mapped to answer surfaces, then de-duplicate and prioritise.
Do we need multi-location support?
We’ll set location naming and NAP rules now so GEO Citations can roll out cleanly later.
Ready to define your AI Search strategy?
Book the AI Search Strategy Sprint and get a clear plan with measurable outcomes.