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Terms & Conditions

A guide to working with us.

Last updated: [30 October 2025]

Applicable to:

  • Brand Automation AI (the “Automation Site”) – [brandautomationai.com]

  • Brand Authority AI (the “Authority Site”) – [brandauthorityai.com]
    (each a “Site”, together the “Sites”).

Operator / Supplier: Brand Strategy AI Ltd., Company No. 16746028, registered at 128 City Road, London, EC1V 2NX (“we”, “us”, “our”).

These Terms & Conditions (“Terms”) govern your access to the Sites and our consulting and related services offered via the Sites (the “Services”). By using a Site and/or commissioning Services, you agree to these Terms.

1) Definitions

  • Client / you / your: the business customer purchasing or using the Services.

  • Contract: these Terms plus any Order, Proposal, or Statement of Work (SOW) accepted by both parties.

  • Deliverables: materials we create for you (e.g., reports, roadmaps, schemas, documentation, playbooks).

  • Client Materials: any content, data, or assets you provide to us.

  • Third-Party Tools: software, platforms, models, APIs, or integrations provided by third parties.

  • Working Day: 10:00–16:0 UK time, Monday–Thursday, excluding public holidays in England & Wales.

2) Scope and order of precedence

2.1 The specific scope, fees, milestones, assumptions and responsibilities will be set out in an Order/Proposal/SOW.
2.2 If there is a conflict, the order of precedence is: (i) SOW/Proposal; (ii) these Terms; (iii) the Order; (iv) any other document.
2.3 The Services are provided business-to-business (B2B) only.

3) Services offered

Depending on the Site and SOW, Services may include:

  • Brand Automation AI: workflow analysis, process mapping, automation opportunity discovery, tool selection & integration strategy, pilot design, adoption enablement, and governance playbooks.

  • Brand Authority AI: AI search strategy, GEO optimisation, structured data/schema implementation guidance, citation systems, and content/authority frameworks.

We may use Third-Party Tools (including AI/ML systems) as part of delivery where agreed.

4) Client responsibilities

You will:

  • provide timely access to people, systems, and Client Materials;

  • ensure you have the necessary rights and licences to provide Client Materials;

  • designate a decision-maker and subject-matter contacts;

  • review and sign-off Deliverables promptly;

  • maintain appropriate backups and security of your systems and data.

We are entitled to rely on information and instructions you provide.

5) Fees, expenses, and payment

5.1 Fees are as stated in the SOW/Proposal (fixed fee, time-and-materials, or packaged).
5.2 Expenses (e.g., travel agreed in advance, specialist software) are chargeable at cost.
5.3 Invoicing & terms: unless stated otherwise, payment due within 14 days of invoice date.
5.4 Late payment: we may charge interest and compensation in accordance with the Late Payment of Commercial Debts (Interest) Act 1998 (as amended). We may suspend work for overdue accounts.

6) Changes and delays

6.1 Minor changes may be accommodated at our discretion. Material Change Requests (scope, timeline, assumptions) may require a revised SOW and fee adjustment.
6.2 If delivery is delayed by your acts/omissions, unavailability of stakeholders, or Third-Party Tool issues beyond our reasonable control, timelines will extend accordingly and additional effort may be chargeable.

7) Intellectual Property (IP)

7.1 Pre-existing IP: Each party retains all rights in its pre-existing materials, methods, and tools.
7.2 Deliverables: upon receipt of full payment, and unless stated otherwise in the SOW, we grant you a non-exclusive, perpetual, worldwide licence to use the Deliverables internally for your business purposes.
7.3 We may incorporate open-source or third-party components; your use of those is subject to their licences.
7.4 We may reuse non-confidential, non-identifying know-how, templates, and methodologies developed during delivery.

If you require full assignment of IP in specific Deliverables, this must be expressly stated in the SOW and may affect fees.

8) Client Materials and data

8.1 You grant us a non-exclusive, royalty-free licence to use Client Materials solely to deliver the Services.
8.2 You are responsible for the legality, accuracy, and completeness of Client Materials.
8.3 We will handle Client Materials with reasonable care and in accordance with clause 9 (Confidentiality) and clause 10 (Data Protection).

9) Confidentiality

9.1 Each party shall keep the other’s Confidential Information confidential and use it only for performing the Contract.
9.2 Exclusions include information that is public, independently developed, or lawfully obtained from a third party without confidentiality obligations.
9.3 Either party may disclose Confidential Information if required by law, court order, or regulator (with notice where lawful).

10) Data protection

10.1 Each party will comply with applicable Data Protection Laws (including the UK GDPR and Data Protection Act 2018).
10.2 Where we process personal data as a processor on your behalf, a separate Data Processing Addendum (DPA) will apply.
10.3 We do not use Client Confidential Information to train public AI models. Where AI features of Third-Party Tools are used, we will follow the provider’s available opt-out or enterprise privacy settings where feasible and agreed.

11) AI & Third-Party Tools

11.1 We may recommend or configure Third-Party Tools. You acknowledge that such tools are governed by the third party’s terms, pricing, availability, and performance.
11.2 Model outputs (e.g., AI-generated drafts/summaries) are probabilistic and may contain errors. You are responsible for human review and decision-making before production use.
11.3 We provide no warranty for Third-Party Tools and are not liable for their acts/omissions. We will use reasonable skill and care in our configuration and integration work.

12) Warranties

12.1 We warrant that we will perform the Services with reasonable skill and care and in accordance with the SOW.
12.2 Except as expressly stated, all other warranties and conditions (express or implied) are excluded to the fullest extent permitted by law.

13) Liability

13.1 Nothing in these Terms limits liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot be excluded by law.
13.2 We are not liable for: loss of profits, revenue, goodwill, anticipated savings; loss or corruption of data; or indirect or consequential loss.
13.3 Subject to 13.1 and 13.2, our aggregate liability arising from or in connection with the Contract shall not exceed the total fees paid or payable in the 12 months preceding the event giving rise to liability.

14) Non-solicitation (optional)

For 12 months after the Services, you will not knowingly solicit for employment any member of our project team directly involved in delivering the Services, other than via a general public recruitment campaign. If you hire such a person, a fee equal to 30% of their first-year salary is payable. (Remove if not desired.)

15) Term, suspension, and termination

15.1 The Contract starts on acceptance of an Order/SOW and continues until completion unless terminated earlier.
15.2 Either party may terminate with 30 days’ written notice for convenience (unless the SOW specifies otherwise).
15.3 Either party may terminate immediately for material breach not remedied within 14 days of notice, or for insolvency.
15.4 On termination:

  • you will pay for work performed to date (including committed third-party costs);

  • each party shall return or delete the other’s Confidential Information on request, except for legally required records or standard backups.

16) Force majeure

Neither party is liable for delay or failure caused by events beyond its reasonable control (e.g., outages, strikes, epidemics, government action). Timeframes will be adjusted accordingly.

17) Marketing references

With your prior written consent, we may reference your company name and non-confidential project outcomes as a client reference or case study. You may withdraw consent at any time for future use.

18) Notices

Formal notices must be sent by email and by post to the registered address (or any address notified in writing). Notices are deemed received: (i) on email transmission if during a Working Day; (ii) two Working Days after posting (UK).

19) Assignment and subcontracting

We may subcontract parts of the Services (e.g., specialist development) while remaining responsible for delivery. Neither party may assign the Contract without the other’s consent (not to be unreasonably withheld).

20) Entire agreement; no waiver

These Terms and the SOW constitute the entire agreement between the parties regarding the Services and supersede prior understandings. Failure to enforce a right does not waive it.

21) Severability

If any provision is held invalid or unenforceable, the remainder remains in full force and effect, and the provision shall be modified to the minimum extent necessary to be valid.

22) Third-party rights

A person who is not a party to the Contract has no rights under the Contracts (Rights of Third Parties) Act 1999 to enforce any term.

23) Governing law and jurisdiction

These Terms (and any non-contractual obligations arising out of or in connection with them) are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction.

24) Contact

Brand Strategy AI Ltd.
Registered address: 128 City Road, London, EC1V 2NX
Company Number: 16746028
Email: Contact