Insights
Explore important aspects of the AI Search landscape.
What are Authority Signals in AI Search?
Authority signals are the digital proof points that demonstrate your brand or business is a trusted, credible source of knowledge.
The Future of SEO: From Keywords to Authority
Instead of competing for clicks, businesses are now competing to be named and cited in AI-generated answers.
What are GEO Citations? A Complete Guide
GEO citations are the mentions, references, and proof points that generative AI uses to decide whether to include your brand in its answers.
Is AI Search right for you?
AI search is changing how buyers discover, compare, and trust brands. Before you invest, use this quick, honest self-assessment to see whether a GEO + authority approach will pay off—for your category, resources, and goals.
What are Citation Networks?
The phrase “Citation Network: 30 curated citations” can sound abstract until you see concrete examples.
Data Behind Discovery
See the data behind AI-era discovery: how structured signals, verified expertise and citations drive visibility across AI search and answer engines.
Signals of Trust
AI search is “answers-first.” To appear inside those answers—on Google’s AI Overviews and other answer engines—your brand needs more than good copy. You need trust signals encoded as data: clear entities, consistent identifiers, structured provenance, and design metadata that machines can parse and cite.